On Nov. 11, Maclaren, a British maker of baby strollers, learned this the hard way. It had recalled some of its strollers in the United States but not in Japan. This prompted Mizuho Fukushima, minister in charge of consumer affairs, to make a public call to refrain from using these strollers altogether.
This call was delivered with the full punch of a press club that was briefed on the topic exclusively by the agency but without any input from the company.
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